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4.8 | 143.8k sold
7 Reasons Kids Who Hate Brushing Their Teeth Love Nobs Jr
Here's why the pickiest kids ask to brush with it, and why parents trust what's inside...
By Toni L.
Last updated July 7, 2026
1. They love the flavor
Most kids don't like brushing their teeth. Every night becomes a round of asking, reminding, and waiting at the bathroom door.
NOBS Jr. is the solution. The sweet bubblegum flavor has kids asking to brush, and since it's subtle, they don't get sick of it.
2. It keeps little smiles looking their best
Baby teeth pick up stains fast. Juice, snacks, and skipped brushing all leave their mark, and those little smiles start looking dull.
NOBS Jr helps fight back. Parents who switch report teeth that look whiter and cleaner, and little smiles that look healthy again.
3. It’s fluoride-free
Plenty of parents have questions about their kids swallowing fluoride, and rightfully so. NOBS Jr was made for them.
Instead of fluoride, it uses hydroxyapatite, the same mineral teeth are made of.
Your kids teeth get the support they need, and you get to stop second-guessing what's in the tube.
4. It's gentle on the gums
There's nothing worse than bleeding gums or a stinging mouth after you brush.
NOBS Jr skips the harsh mint flavor and abrasive ingredients so your kid can brush without pain or stinging.
5. Every ingredient is there for a reason
Long words, long list, and no way to know what any of it does.
NOBS Jr keeps it to ten ingredients. Every single one is in there for a reason.
6. It wins over kids who are picky
Picky kids. Sensitive kids. Toddlers still learning how to spit.
These are the kids other toothpastes fail, and NOBS Jr was built for them. Mild flavor, no sting, and a formula simple enough that nobody panics over a swallowed a little.
7. It was made by a dentist who's trusted by celebrities
Dr. Ilon Choai is a Miami dentist that pro athletes, actors, and entrepreneurs trust with their smiles. He's also the creator of NOBS.
He took the same standards and care he gives to his patients and made it effective for kids.
What Parents Are Saying About NOBS Jr.
Toothpaste Kids Are Excited to Brush With
Slide 1 of 1
4.8 | 143.8k sold
NOBS Jr Kid's Toothpaste
$14
Choose a Packaging Design:
Original
Windy Weatherfoot Edition
One-Time Purchase
$40
Delivered every 3 months. Cancel or pause anytime.
Ingredients
Glycerin
Sorbitol
Water
Xylitol
Hydrated Silica
Nano Hydroxyapatite
Natural Bubblegum Flavor
Xanthan Gum
Cellulose Gum
Stevia Rebaudiana Extract
This product is not suitable for pets. Humans only, please!
How fast does it ship?
All orders ship within 48 hours.
How to Use NOBS Jr.
Children 2 years and older: Apply a pea-sized amount of toothpaste onto a soft bristle toothbrush. Brush thoroughly after meals or at least twice a day as directed by a dentist or physician.
Frequently Asked Questions
What age is NOBS Jr for?
Children 2 years and older: Apply a pea-sized amount of toothpaste onto a soft bristle toothbrush. Brush thoroughly after meals or at least twice a day as directed by a dentist or physician.
What if my child swallows some?
Little kids swallow toothpaste while they're learning, and NOBS Jr was made with that in mind. It's fluoride-free with just ten simple ingredients, and it's formulated without SLS or alcohol for a gentle brushing experience.
What does it taste like?
NOBS Jr has a natural bubblegum flavor. It's sweet but subtle, with no fake candy taste, and it's the number one reason picky kids accept it.
Is it as effective as fluoride toothpaste?
Yes. In a University of Texas study, the NOBS formula matched a leading fluoride toothpaste's protection. NOBS Jr contains the same ingredients at the same 5% concentration, just with a bubblegum flavor kids love.
Why is it fluoride-free?
Many parents prefer to limit fluoride while their kids are still learning to spit. NOBS Jr uses nano hydroxyapatite instead, the same mineral teeth are made of, so nobody has to compromise.
Does this help with tooth sensitivity?
We can't guarantee anything but customers consistently report that their children's teeth feel cleaner and healthier after using it, with some parents noting their kids "have no sensitivity" after switching to this toothpaste.
What Parents Are Saying About NOBS Jr.
Toothpaste Kids Are Excited to Brush With
Slide 1 of 1
4.8 | 143.8k sold
NOBS Jr Kid's Toothpaste
$15
Choose a Packaging Design:
Original
Windy Weatherfoot Edition
One-Time Purchase
$40
Delivered every 3 months. Cancel or pause anytime.
Frequently Asked Questions
Ingredients
Glycerin
Sorbitol
Water
Xylitol
Hydrated Silica
Nano Hydroxyapatite
Natural Bubblegum Flavor
Xanthan Gum
Cellulose Gum
Stevia Rebaudiana Extract
This product is not suitable for pets. Humans only, please!
How to Use NOBS Jr.
Children 2 years and older: Apply a pea-sized amount of toothpaste onto a soft bristle toothbrush. Brush thoroughly after meals or at least twice a day as directed by a dentist or physician.
What age is NOBS Jr for?
Children 2 years and older: Apply a pea-sized amount of toothpaste onto a soft bristle toothbrush. Brush thoroughly after meals or at least twice a day as directed by a dentist or physician.
What if my child swallows some?
Little kids swallow toothpaste while they're learning, and NOBS Jr was made with that in mind. It's fluoride-free with just ten simple ingredients, and it's formulated without SLS or alcohol for a gentle brushing experience.
What does it taste like?
NOBS Jr has a natural bubblegum flavor. It's sweet but subtle, with no fake candy taste, and it's the number one reason picky kids accept it.
Is it as effective as fluoride toothpaste?
Yes. In a University of Texas study, the NOBS formula matched a leading fluoride toothpaste's protection. NOBS Jr contains the same ingredients at the same 5% concentration, just with a bubblegum flavor kids love.
Why is it fluoride-free?
Many parents prefer to limit fluoride while their kids are still learning to spit. NOBS Jr uses nano hydroxyapatite instead, the same mineral teeth are made of, so nobody has to compromise.
Does this help with tooth sensitivity?
We can't guarantee anything but customers consistently report that their children's teeth feel cleaner and healthier after using it, with some parents noting their kids "have no sensitivity" after switching to this toothpaste.