Finally, NOBS is in Target!
Rooted in Research. Designed for Daily Life.
Every ingredient we use has a purpose: protecting enamel, balancing your oral microbiome, and supporting long-term health.
Now that’s science you can smile about.
Tired of tooth sensitivity, cheap plastics, and mystery chemicals?
NOBS was designed to make oral care easier, cleaner, and smarter.
Many of our customers say the difference is immediate...
Don’t take their word for it. Try NOBS and see if it works better for you.
Let customers speak for us
Remineralizing
NOBS contain 5% nano hydroxyapatite, proven to remineralize enamel without disrupting your oral microbiome.
Pregnancy Safe
NOBS ingredients provides the safest oral care for pregnant women.
Transparency
We list our ingredients clearly for every product we make. Even if it's a word you can't pronounce, we explain why we use it.
Fluoride Free
Ditch fluoride, but not the protection. Nano hydroxyapatite will keep your teeth safe and healthy longterm.
Travel Friendly
Flex on TSA when they reach for your toiletries. NOBS don’t apply to the 3.4oz limit.
Safe Ingredients
13 simple ingredients. We have nothing to hide! Scroll down to browse our entire ingredient list.
Oral care doesn’t have to be complicated.
NOBS proves it.
We started with a simple question: Why are people still brushing with chemical-heavy paste that comes in wasteful plastic tubes?
The answer: habit, not quality.
That’s why we built NOBS from the ground up. Years of research, development, and real-world testing went into our first product launch.
And now?
Customers across the U.S. are making the switch and talking about it.
Dentists recommend it. Parents trust it. Travelers won’t go without it.
NOBS isn’t hype.
It’s science, simplicity, and a better routine delivered straight to your door.
Safe Ingredients
No Mess
No Bad Stuff
Period.
Why People Choose NOBS
Developed with proven dental science in mind.
Supported by dentists who want cleaner choices for patients.
Thousands of customers reporting a better daily routine.
Plastic-free packaging that actually looks good on your counter.
TSA-friendly and travel-ready (no leaks, no rules broken).
A company built on honesty and science, not gimmicks.
Questions? We have answers.
What is NOBS?
NOBS is a dentist-founded U.S. oral care brand best known for NOBS Toothpaste Tablets, a fluoride-free toothpaste you chew and then brush with, made with 5% nano-hydroxyapatite. The name stands for "no bad stuff."
How do NOBS Toothpaste Tablets work?
Chew one tablet until it turns into a paste, then brush with a wet toothbrush for two minutes and spit. Each tablet is one pre-measured dose, so there's no tube to squeeze and nothing to waste, and the tablets come in a refillable glass jar. See our step-by-step guide on how to use toothpaste tablets.
Where do you ship from?
All orders ship directly from our U.S. fulfillment center to ensure fast, reliable delivery.
What's your return policy?
If you’re not obsessed after trying NOBS, contact us at hello@mail-nobsroutines.com within 30 days for a refund or replacement. No hassle.
I love NOBS, can I get it on subscription?
Yes, you can! Subscribe to the 3 month supply, and we’ll ship your new jar every three months at a discounted price. You can adjust your order frequency, pause, skip, and add or remove products from your subscription dashboard.
Do you ship internationally?
At this time, we only ship within the United States. However, if you're based in Canada, you can order our toothpaste through Amazon Canada. Further, if you're based in the UK, you can find NOBS through our partner, Mandimart.
What does NOBS use instead of fluoride?
NOBS uses 5% nano-hydroxyapatite (nHA), a form of the calcium-phosphate mineral that makes up most of your tooth enamel. nHA helps remineralize and strengthen enamel. In a 2025 laboratory study, NOBS tablets reduced enamel demineralization about as much as a 1,100 ppm fluoride toothpaste. Learn more on our Science page.
Can kids use NOBS?
Yes. Children who can safely chew a tablet and reliably spit can use NOBS Toothpaste Tablets with adult supervision. Younger children should use NOBS Jr. Kids' Toothpaste, a fluoride-free, berry-bubblegum-flavored paste. Your child's dentist can advise on the right amount for their age.
My question isn't listed, how can I contact you?
If your question isn't answered here or on our main FAQ page, feel free to email us anytime at hello@mail-nobsroutines.com or use the contact form on our site. Our team usually replies within one business day.