Rebrand FAQ
Why did you change the brand name?
People already knew us for NOBS Toothpaste Tablets. This rebrand just aligns our products and mission under that name. It’s simpler, more recognizable, and true to who we are.
Did the company change ownership or management?
Nope! It’s the same team with the same mission of delivering safe, effective oral care products. We just wanted our name to better match what customers already love about us.
Are the products changing?
Not at all. When you order from us, you’ll still get the products that you’ve come to know and love. Our formulas, ingredients, and standards haven’t changed, just the names and packaging.
Is NOBS still focused on science?
Absolutely. Our formulas are still backed by research and dental expertise. You can even follow the dentist behind the brand on TikTok and Instagram (@thenobsdentist)!
What does “NOBS” stand for?
It means exactly what it looks like: no bad stuff. We don’t use harsh surfactants or abrasives, we avoid plastic use as much as possible, and our messaging is transparent and authentic. We stand for effective, dentist-developed oral care.
How should I refer to the brand or products now?
Just “NOBS.” All products, from our viral toothpaste tablets to our super gentle whitening strips, now live under the NOBS name. For example, “Prism Whitening Strips” are now “NOBS Whitening Strips”. Same product, just a different name with a different box!