It's a rebrand, not a new brand.
Same Team
The exact same team you’ve trusted from the beginning are still here behind every product, order, and idea
Same Formulas
The exact same dentist-developed, science-backed formulas you know and love are still inside every order.
Same Mission
. . . and the exact same commitment to safe, effective, and transparent oral care still guides everything we do.
We started as biöm to reflect our thoughtful, science-based approach to oral care with a promise to deliver products that work with your oral microbiome, not against it.
But as the brand evolved, so did our audience.
We didn’t expect it, but people quickly began to associate us most with our viral NOBS Toothpaste Tablets. You loved the name, the formula, and what it stands for: all of the good stuff, and none of the junk.
So we’re simplifying.
As of October 2025, we’re dropping the “biöm” and taking on the name our customers already trust, remember, and search for by name: NOBS.
This change reflects what we’ve been offering all along: dentist-formulated, science-backed products with transparent ingredients and a commitment to dental education.
Oh, and a bit of humor and personality in a category that usually feels sterile.
No need to worry: we’re not changing our formulas, and you’ll still receive the same products that you’ve come to know and love (just with some different names and packaging!).
Don’t think of us as a new company but rather the same team committed to excellence, just with a clearer identity now.
The whole tooth, and nothing but the tooth:
Why did you change the name from biöm?
Why did you change the name from biöm?
People already knew us for NOBS Toothpaste Tablets. This rebrand just aligns our products and mission under that name. It’s simpler, more recognizable, and true to who we are.
Did the company change ownership or management?
Nope! It’s the same team with the same mission of delivering safe, effective oral care products. We just wanted our name to better match what customers already love about us.
Are the products different?
Not at all. When you order from us, you’ll still get the products that you’ve come to know and love. Our formulas, ingredients, and standards haven’t changed, just the names and packaging.
Is NOBS still focused on science?
Absolutely. Our formulas are still backed by research and dental expertise. You can even follow the dentist behind the brand on TikTok and Instagram (@thenobsdentist)!
What does “NOBS” stand for?
It means exactly what it looks like: no bad stuff. We don’t use harsh surfactants or abrasives, we avoid plastic use as much as possible, and our messaging is transparent and authentic. We stand for effective, dentist-developed oral care.
How should I refer to the brand or products now?
Just “NOBS.” All products, from our viral toothpaste tablets to our super gentle whitening strips, now live under the NOBS name. For example, “Prism Whitening Strips” are now “NOBS Whitening Strips”. Same product, just a different name with a different box!
Our signature product.
Made with care and unconditionally loved by our customers, our bestselling NOBS Toothpaste Tablets exceed all expectations.