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7 Reasons Kids Who Hate Brushing Their Teeth Love NOBS Jr

Here's why the pickiest kids ask to brush with it, and why parents trust what's inside...

By Toni L.

Last updated July 7, 2026

A young girl with her hair up smiles while brushing her teeth in a bathroom.

1. They love the flavor

Most kids don't like brushing their teeth. Every night becomes a round of asking, reminding, and waiting at the bathroom door.


NOBS Jr. is the solution. The sweet bubblegum flavor has kids asking to brush, and since it's subtle, they don't get sick of it.

A smiling young girl with toothpaste foam on her face holds up a tube of toothpaste.

2. It keeps little smiles looking their best

Baby teeth pick up stains fast. Juice, snacks, and skipped brushing all leave their mark, and those little smiles start looking dull.


NOBS Jr helps fight back. Parents who switch report teeth that look whiter and cleaner, and little smiles that look healthy again.

A young girl smiles while brushing her teeth in a bathroom, standing on a wooden stool.

3. It’s fluoride-free

Plenty of parents have questions about their kids swallowing fluoride, and rightfully so.


Instead of fluoride, NOBS Jr. uses hydroxyapatite, the same mineral teeth are made of.


Your kids teeth get the support they need, and you get to stop worrying what's in their toothpaste.

A young boy in dinosaur pajamas happily brushes his teeth at a bathroom sink next to a toothpaste tube.

4. It's gentle on the gums

There's nothing worse than bleeding gums or a stinging mouth after you brush.


NOBS Jr skips the harsh mint flavor and abrasive ingredients so your kid can brush without pain or stinging.

5. Every ingredient is there for a reason

Flip over a normal kids toothpaste and read the back. Long words, long list, and no way to know what any of it does.


NOBS Jr keeps it to ten ingredients. Every single one is in there for a reason.

A tube of NOBS jr. Bubblegum Berry Blast toothpaste with a cartoon dinosaur on the label.

6. It wins over kids who are picky

Picky kids. Sensitive kids. Toddlers still learning how to spit.


These are the kids other toothpastes fail, and NOBS Jr was built for them. Mild flavor, no sting, and a formula simple enough that nobody panics over a swallowed a little.

7. It was made by a dentist who treats celebrities

Dr. Ilon Choai is a Miami dentist that pro athletes, actors, and entrepreneurs trust with their smiles. He's also the creator of NOBS.


He took the same standards and care he gives to his patients and made it effective for kids.

What Parents Are Saying About NOBS Jr.

A screenshot of a five-star customer review for a children's toothpaste.
A tube of NOBS jr. kids' toothpaste with a cartoon dinosaur against a pink background with text.

Toothpaste Kids Are Excited To Brush With

Fluoride-free AND effective

Delicious flavor that makes brushing fun

Clean ingredients you can feel good about

Check Availability →

SELL-OUT RISK: HIGH

What Parents Are Saying About NOBS Jr.

A screenshot of a five-star customer review for a children's toothpaste.
A tube of NOBS jr. kids' toothpaste with a cartoon dinosaur against a pink background with text.

Toothpaste Kids Are Excited To Brush With

Fluoride-free AND effective

Delicious flavor that makes brushing fun

Clean ingredients you can feel good about

Check Availability →

SELL-OUT RISK: HIGH