7 Reasons Why Parents Are Choosing NOBS Jr. For Their Kids

Here's what makes this toothpaste different from everything else in the toothpaste aisle...

By Toni L.

Last updated July 7, 2026

A young girl with her hair up smiles while brushing her teeth in a bathroom.

1. It gets kids brushing on their own

Imagine if your kid always wanted to brush. Bedtime would be a breeze.


NOBS Jr makes that dream real. Kids who used to hate brushing are now asking to brush every night.

A young boy in dinosaur pajamas happily brushes his teeth at a bathroom sink next to a toothpaste tube.

2. It doesn't sting or burn

There's nothing worse than bleeding gums or a stinging mouth after you brush.


NOBS Jr skips the harsh mint flavor and abrasive ingredients so your kids can brush without pain or stinging.

A smiling young girl with toothpaste foam on her face holds up a tube of toothpaste.

3. It tastes like actual bubblegum

Think of the smell of a fresh a pack of bubblegum. Sweet, a little fruity,


That's what NOBS Jr tastes like. And that flavor is the #1 reason why kids love this toothpaste.

A young girl smiles while brushing her teeth in a bathroom, standing on a wooden stool.

4. It’s fluoride-free

Plenty of parents have questions about their kids swallowing fluoride. NOBS Jr was made for them.


Instead of fluoride, it uses hydroxyapatite, the same mineral teeth are made of.


Your kids teeth get the support they need, and you get to stop second-guessing what's in the tube.

5. Every ingredient serves a purpose

Flip over a normal kids toothpaste and read the back. It's a long list of words that are hard to say and harder to trust.


NOBS Jr. is different. There's just ten ingredients, and every one of them serves a purpose.

A tube of NOBS jr. Bubblegum Berry Blast toothpaste with a cartoon dinosaur on the label.

6. It's forgiving for kids still learning to spit

Until toddlers learn how to spit, they will swallow some toothpaste. It's inevitable.


NOBS Jr was made with that in mind. The formula is simple and gentle so accidentally swallowing some doesn't send anyone running to call Poison Control.

7. It was made by a celebrity dentist

Dr. Ilon Choai is a Miami dentist that pro athletes, actors, and entrepreneurs trust with their smiles. He's also the one who made this toothpaste.


Same standards, same care, sized down for little smiles.

What Parents Are Saying About NOBS Jr.

A screenshot of a five-star customer review for Windy Weatherfoot Edition toothpaste.A 5-star customer review for dinosaur toothpaste, saying their children love to brush their teeth with it.

The Toothpaste Kids Ask To Brush With

Join 143,000+ families who made the switch

Fluoride-free AND effective

Delicious flavor that makes brushing fun

Clean ingredients you can feel good about

SELL-OUT RISK: HIGH