8 Reasons You Need to Ditch Drugstore Toothpaste ASAP

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America's Oral Care Crisis: 8 Reasons You Need to Ditch Drugstore Toothpaste ASAP

Summary: Upgrade your oral care. NOBS is the dentist-formulated, clean, and effective toothpaste trusted by dentists and over 30 million satisfied teeth. Discover how this innovative toothpaste addresses everything your tube can't.

1. Drugstore toothpaste still leaves you with bad breath

Here's a fun fact: bad breath comes from bacteria on your tongue and gums, yet most traditional toothpastes don't actually target bacteria. They just clean the hard surface of your teeth. NOBS uses licorice root to fight the odor-producing bacteria, so your breath stays fresh, and you stop relying on mints.

2. Your teeth keep getting yellower

Regular toothpaste scrubs the surface of your teeth, but stains aren't on the surface. They've settled into microscopic cracks in your enamel. NOBS uses hydroxyapatite — the same mineral your enamel is made of — to fill those cracks. So there's less for stains to cling to and your smile stays whiter for longer.

👉 A Brighter Smile, Naturally

3. You don't want a poison control warning on it

3. It has a poison control warning on it

NOBS believes that if toothpaste isn't safe enough to swallow, it shouldn't go in your mouth at all. That's why NOBS contains zero harsh chemicals or artificial colors. Only clean ingredients you can pronounce.

👉 Clean Enough to Swallow

4. It can wear your mouth down

Over time, high-abrasiveness toothpastes can wear down your enamel and gums. Most toothpastes test between 70–150, whitening formulas push 150–250. NOBS tests at 21 in abrasiveness, so it's gentle on gums and enamel.

👉 All the Clean, None of the Wear

5. You still wince when you drink cold water

Regular toothpaste isn't addressing it, and the daily abrasion may be making it worse. Your teeth have tiny channels that lead to the nerve. When your enamel wears down, they open up. Sensitivity toothpaste numbs the nerve, but the channels stay open. NOBS plugs them with the same mineral as your enamel, so that cold water can feel less cold.

👉 Enjoy Cold Water Again

6. It's costing you time, money and pain

You brush religiously, yet every dentist appointment ends with the hygienist picking plaque and tartar off your teeth for 45 painful minutes. Then you get hit with a hefty bill. NOBS' zinc citrate creates a surface that plaque struggles to cling to. So you can stay on top of plaque buildup from home.

👉 Fight Plaque at Home

7. Plastic is bad for you and the environment

NOBS wants you to disrupt your brushing routine, not your endocrine system or the environment. Unlike other brands, NOBS' tablets and reusable glass jars are free of all plastics and BPAs.

👉 Plastic-Free, Worry-Free

8. It could be destroying your oral microbiome

Your mouth has a microbiome — a balance of good and bad bacteria. Most toothpastes hit everything indiscriminately, so the good die with the bad. NOBS uses xylitol to selectively starve the bad bacteria while leaving the protective ones intact, promoting a healthier oral environment.

👉 Balance Your Oral Microbiome

Reaching #8 means you're serious about a cleaner, healthier mouth.

You have everything to gain and nothing to lose by giving NOBS a go.

NOBS is confident that you will love the toothpaste, but they've got your back with a full refund if you're unsatisfied for any reason.

Give Your Teeth the Deep Clean They're Begging For