NOBS Plastic Free Toothpaste

NOBS plastic free toothpaste skips the plastic tube completely. Our toothpaste tablets come in an airtight glass jar, so there's no tube to squeeze and no cap to lose. Nothing ends up half-used in the trash. 

Inside each jar are pre-measured tablets made with 5% nano-hydroxyapatite to support enamel remineralization, all without fluoride. Chew a tablet, brush as usual and enjoy a cleaner routine that's easier on your bathroom counter and the planet.

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  • NOBS Toothpaste Tablets

    NOBS Toothpaste Tablets

    $40 USD
  • NOBS Toothpaste Tablets (Vanilla Velour)

    NOBS Toothpaste Tablets (Vanilla Velour)

    $15 USD
  • NOBS Toothpaste Tablets (Gracefully Grape)

    NOBS Toothpaste Tablets (Gracefully Grape)

    $15 USD
  • NOBS Toothpaste Tablets (Citrus Crush)

    NOBS Toothpaste Tablets (Citrus Crush)

    $15 USD
  • NOBS Toothpaste Tablets (Cinnamon Craze)

    NOBS Toothpaste Tablets (Cinnamon Craze)

    $15 USD
  • NOBS Toothpaste Tablets (Blueberry Bliss)

    NOBS Toothpaste Tablets (Blueberry Bliss)

    $15 USD
  • NOBS Toothpaste Tablets Travel Tubes (10 Pack)

    NOBS Toothpaste Tablets Travel Tubes (10 Pack)

    $15 USD

Learn About Our Ingredients

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13 Incredible Ingredients

A complete formulation containing exactly what you need and nothing you don't. From Nano Hydroxyapatite for remineralization to Zinc Citrate for plaque control, every single ingredient has a specific purpose for a healthier smile.

Just 13 Incredible Ingredients

Hydroxyapatite

Hydroxyapatite rebuilds and strengthens your teeth naturally. It works by depositing calcium and phosphate minerals directly into your enamel, matching the mineral composition of your teeth.

Hydroxyapatite (HA)

Xylitol

Xylitol works by inhibiting cavity-causing bacteria, preventing plaque formation, and reducing acid production that leads to tooth decay. It also promotes saliva production, which helps neutralize acids.

Xylitol

Silica and Calcium

Calcium carbonate fights tooth staining while silica dioxide fights plaque and stains, working as gentle cleaning agents. Together, these minerals provide effective stain removal without harsh abrasiveness.

Silica & Calcium Carbonate

Essential Oils

Peppermint provides fresh taste while menthol delivers lasting freshness. Ammonium Glycyrrhizinate from licorice root creates that foamy, squeaky clean feeling naturally.

Essential Oils & Extracts

What Is Plastic Free Toothpaste?

Plastic free toothpaste is toothpaste sold in packaging that doesn't rely on plastic. Some brands use metal tubes, tins or jars. NOBS takes a different route, offering toothpaste in plastic free packaging by turning the formula itself into solid tablets.

Without water, the tablets don't need a squeezable plastic tube. They need only a jar to keep them dry. You chew one tablet into a fine powder, wet your toothbrush and brush like you always have. It's toothpaste without a plastic tube, without the mess and without guessing how much to use.

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The Trouble With Traditional Toothpaste Tubes

Most toothpaste tubes are made from several thin layers of plastic, and many include a layer of aluminum too. Those layers are bonded together to protect the paste, but that also makes the tube difficult for most recycling facilities to process. Add a plastic cap and leftover paste stuck inside, and a single tube is surprisingly hard to dispose of responsibly.

The waste builds up quickly. Each person in your home may go through several tubes a year, and those empty tubes often end up in a landfill. When you multiply that across a household, a neighborhood or a city, a small daily habit becomes a big source of plastic.

That's why we built NOBS around a different idea. Instead of improving the tube, we removed the need for it. Choosing a toothpaste without plastic packaging is one of the simplest swaps you can make. It takes no extra effort, changes nothing about how often you brush and makes a real difference over time.

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The Benefits of Choosing NOBS Plastic Free Toothpaste

Choosing NOBS means choosing a formula that has actually been put to the test. Every NOBS toothpaste tablet contains 5% nano-hydroxyapatite (n-HA), the same mineral your teeth are made of, to support enamel remineralization and long-term oral health.

The NOBS formula has been put to the test. In a peer-reviewed laboratory study published in Dentistry Journal in 2025, NOBS nano-hydroxyapatite toothpaste tablets significantly reduced enamel demineralization compared with both a placebo tablet and an untreated control. The NOBS result was more than double the placebo's. 

The ingredient list is short, too. NOBS tablets contain 13 ingredients and are fluoride-free, SLS-free, vegan and gluten-free, with no artificial colors or flavors. With an RDA of about 21, they're low-abrasion and gentle on enamel while lifting surface stains. And because each tablet is a solid, individually dosed serving, NOBS travels easily. It doesn't count toward the TSA 3.4 oz limit and can't leak in your bag.

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Frequently Asked Questions About NOBS Plastic Free Toothpaste

Switching away from the tube raises a few questions, and that's a good thing. Here's what to know about NOBS plastic free toothpaste, from the packaging to the formula inside.

What is plastic free toothpaste?

It's toothpaste sold without plastic packaging. NOBS toothpaste tablets come in an airtight glass jar instead of a plastic tube.

Why are toothpaste tubes hard to recycle?

Most tubes are made from bonded layers of plastic, and often aluminum, that are difficult to separate. Leftover paste inside makes them even harder to process.

Is NOBS packaging recyclable?

Yes. The packaging for our plastic free toothpaste is recyclable.

Is NOBS completely free of plastic?

Our toothpaste is free of all plastics and BPA, and the tablets come in a glass jar.

How does toothpaste work without a tube?

NOBS turns toothpaste into solid tablets. You chew one tablet into a powder, wet your toothbrush and brush for two minutes. It foams into a paste just like regular toothpaste.

How do nano hydroxyapatite toothpaste tablets work?

When you chew a tablet and brush with a wet toothbrush, it forms a foamy paste. That paste cleans your teeth and delivers nano-hydroxyapatite to the enamel surface to support remineralization.

Does NOBS plastic free toothpaste contain fluoride?

No. NOBS is fluoride-free and uses nano-hydroxyapatite instead.

How long do the tablets stay fresh?

Because they contain no water, NOBS tablets stay fresh for longer. Keep the jar closed in a cool, dry place.

Is hydroxyapatite in toothpaste effective for teeth health?

Yes, hydroxyapatite in toothpaste helps by remineralizing tooth enamel and strengthening teeth.

How much nano-hydroxyapatite is in NOBS toothpaste tablets?

Every NOBS toothpaste tablet contains 5% nano-hydroxyapatite, the concentration tested in our peer-reviewed study published in Dentistry Journal in 2025.

How long does one jar last?

At two tablets a day, a 62-tablet jar lasts about one month and a 186-tablet jar lasts about three months.

Is it safe to use hydroxyapatite toothpaste during pregnancy?

Yes, our hydroxyapatite toothpaste is safe to use during pregnancy. Hydroxyapatite is a safe and non-toxic ingredient that can help maintain oral health without posing risks to pregnant women or their babies.

Does nano-hydroxyapatite help whiten teeth?

NOBS tablets help lift surface stains with gentle, low-abrasion polishing minerals for a brighter-looking smile.

Can children use toothpaste tablets?

Toothpaste tablets are suitable for anyone who can safely chew and spit. For little ones who can't yet, NOBS Jr. Kids Toothpaste is a great option.

Is plastic free toothpaste good for travel?

Yes. NOBS tablets are solid, so they don't count toward the TSA 3.4 oz liquid limit and won't leak in your luggage

Can I use hydroxyapatite toothpaste tablets for sensitive teeth?

Yes, hydroxyapatite can be a great ingredient for people with sensitivity. Evidence shows it can help reduce tooth sensitivity and strengthen enamel.

Are there any side effects of using hydroxyapatite toothpaste?

No, our hydroxyapatite toothpaste strengthens teeth without any side effects, unlike fluoride, which can be toxic in large amounts.

How should I store my toothpaste tablets?

Keep the jar closed in a cool, dry place and grab tablets with dry fingers.

Is nano hydroxyapatite toothpaste fluoride-free?

Yes, our hydroxyapatite toothpaste is fluoride-free.