Skip to product information
NOBS isn’t just another toothpaste. It’s a smarter way to brush. Our formula uses 5% nano-hydroxyapatite (n-Ha), the same mineral your teeth are made of, to naturally strengthen enamel and support long-term oral health.
Backed by decades of dental research, n-Ha offers a proven, safe alternative to fluoride.
Why NOBS stands out:
- Fluoride free, powered by 5% nano hydroxyapatite for enamel support
- Low abrasive with an RDA of 21.38 to protect enamel while removing stains
- Organic mint for lasting freshness without artificial sweeteners
- Mess free tablets stored in airtight glass jars, not plastic tubes
- Travel friendly and TSA approved with no liquid restrictions
- Individually dosed tablets for zero waste and perfect portions
- Safe for kids, families, and expecting parents
Ingredients
Xylitol - Kills the bad bacteria in your mouth (while saving the good guys!)
Mentha Piperita L (Peppermint) - For that fresh taste we love
Microcrystalline Cellulose - Helps keep your nobs bound together
Calcium Carbonate - Fights tooth staining
Sodium Lauryl Sulfoacetate - A much safer cleaning agent than what’s in your current toothpaste
Calcium Hydroxyapatite (Nanohydroxyapatite 5%) - Restores your enamel from everyday wear and tear
Silica Dioxide - Fights plaque and stains
Xanthan Gum - Improves the texture of your nobs when introduced to water
Sodium Cocoyl Isethionate Derived from Coconuts - Produces gentle foam
Ammonium Glycyrrhizinate (Licorice Root) - For that foamy, squeaky clean feeling we love
Menthol - Breath freshness that lasts
Zinc Citrate - Promotes healthy teeth and gums while fighting bad breath
Sodium Bicarbonate - Polishes teeth without being too abrasive
This product is not suitable for pets. Humans only, please!
While xylitol is great for supporting the human oral microbiome, it can be toxic to pets. Please keep NOBS away from your furry friends, and contact your veterinarian immediately if consumed by your pet.
How To Use
Ask a Question
Hear From Our Customers
Rooted in Research. Designed for Daily Life.
Every ingredient we use has a purpose: protecting enamel, balancing your oral microbiome, and supporting long-term health.
Now that’s science you can smile about.
OVER 1,000,000+ SOLD
Frequently asked questions
Why toothpaste tablets?
Our dentist and co-founder developed our unique toothpaste recipe all the way in 2018.
When we decided that it was time to introduce nano hydroxyapatite to the world in 2022, we settled on toothpaste tablets as an environmentally-friendly and healthy "packaging" through which to deliver nHA.
By formulating toothpaste tablets, we are able to cut down on plastic waste and get rid of the unnecessary ingredients you'll find in traditional toothpaste.
How do toothpaste tablets work?
When chewed, toothpaste tablets dissolve to create a foamy paste with great oral care ingredients that your mouth will love.
This paste helps remove plaque, freshen breath, and remineralize your teeth.
Do dentists recommend toothpaste tablets?
Yes, many dentists recommend toothpaste tablets as an effective alternative to traditional toothpaste .
What are the best toothpaste tablets?
NOBS Toothpaste Tablets are the best.
Are toothpaste tablets better than toothpaste?
Toothpaste tablets and traditional toothpaste serve the same purpose of cleaning your teeth and maintaining oral hygiene.
Some individuals may find toothpaste tablets to be more environmentally friendly due to reduced packaging and plastic waste.
Further, toothpaste tablets require less ingredients as they are dehydrated and therefore more naturally resistant to bacteria than traditional toothpaste.
Ultimately, both options can be effective when used properly.
What elements are in hydroxyapatite?
Calcium and phosphate are the elements that form hydroxyapatite.
Can hydroxyapatite reverse cavities?
Nano hydroxyapatite has been proven to be effective at remineralization, a process which can reverse demineralization and strengthen enamel. However, no toothpaste can reverse cavities that have reached the dentin. In that case, the best course of action is to see a dentist for professional treatment.
Does hydroxyapatite toothpaste work?
Yes, evidence shows that nano hydroxyapatite is an effective replacement for fluoride with comparable efficacy.
Is hydroxyapatite organic or inorganic?
Hydroxyapatite is an inorganic compound formed of calcium and phosphate.
Is nano hydroxyapatite safe?
Yes, studies show that hydroxyapatite is safely used in oral care products without harmful side effects.
What is hydroxyapatite toothpaste?
Hydroxyapatite toothpastes use hydroxyapatite as an alternative to fluoride to help strengthen your teeth and prevent cavities.
Which two minerals combine to form hydroxyapatite?
Calcium and phosphate combine to form hydroxyapatite.
Can you use fluoride and hydroxyapatite together?
Yes, studies show that fluoride and hydroxyapatite are safe to use together.
Is hydroxyapatite better than fluoride?
Studies suggest that nano hydroxyapatite may be effective in addressing dental issues while posing fewer potential risks for systemic toxicity than fluoride.
Does nano hydroxyapatite rebuild enamel?
Nano hydroxyapatite remineralizes teeth and strengthens enamel. However, total loss of enamel cannot be reversed and must be treated by a dentist.
Is hydroxyapatite toxic?
No, hydroxyapatite is not toxic. Evidence shows that nano hydroxyapatite is safe for use in oral care products.
Does nano hydroxyapatite whiten teeth?
Yes, studies show that nano hydroxyapatite effectively whitens teeth.
Is nano hydroxyapatite FDA approved?
Nano hydroxyapatite is regarded as safe by the FDA.
Are teeth made of hydroxyapatite?
Yes, nano-hydroxyapatite is naturally found in your teeth and bones.
Is this hydroxyapatite toothpaste safe for kids?
Nano hydroxyapatite is safe for children to use. Just monitor and ensure that your child can chew and swallow safely before introducing them to NOBS.
Is this toothpaste acidic?
No, NOBS is not an acidic toothpaste.
Acidity contributes to enamel breakdown and cavities.
Instead, NOBS is formulated with alkaline sodium bicarbonate to support a healthy oral microbiome and strong teeth.
Does this toothpaste help with halitosis?
Yes, NOBS toothpaste reduces halitosis by supporting a healthy oral microbiome and reducing plaque buildup in your mouth.
Can you use mouthwash with this toothpaste?
Yes, you can safely use mouthwash after brushing with NOBS.